We live in a world where consumers have a myriad of choices when it comes to purchasing most products and services. While many products do have differentiating benefits and features, consumers want ...

NEW YORK, December 7, 2021 /CSRwire/ - Leading organizations in the marketing industry today announced a groundbreaking coalition of resources and professional expertise to catalyze the global ...

A federal court recently held that a customer could sue ALDI, a national food retailer, for false advertising based on an on-pack claim for a salmon product that read: “Simple. Sustainable. Seafood.” ...

At Sustainable Brands, we believe — with a level of passion typical of unabashed optimists — that sustainability can be one of the few most valuable drivers of innovation for many years to come, ...

“I don’t want to waste my marketing dollars by filling up landfills.” As I finished my presentation on orchestrated direct mail and asked the audience for questions or comments, this wasn’t the ...

It’s no secret that the audience at any Sustainable Brands conference lives and breathes social impact. From CSR strategists to climate change experts to sustainability technicians, our careers are ...

Gagan Levy is the Founder & CEO of GURU, the leading integrated agency for conscious consumer marketing. He has worked with some of the world’s most impactful purpose-driven movements, brands, and ...

Brands started feverishly marketing their sustainability efforts about five years ago upon realizing a new generation of consumers was choosing to buy from carbon-conscious companies. But in doing so, ...

The conversation surrounding sustainability has significantly evolved in recent years. While climate change scepticism still ...

Sustainability, green economy, are not just buzzwords anymore. They hold a deeper value, and in last couple of years especially during and post-pandemic, a large section of population has realized the ...

A Nike consumer is accusing the brand of greenwashing in a new lawsuit. In a complaint filed Wednesday in a District Court in Missouri, plaintiff Maria Guadalupe Ellis claimed that Nike uses ...

As long as there have been destination resorts, there have been destination marketing efforts. Those efforts are changing, inviting people to come, but act responsibly. For years, the Vail Local ...