On Wednesday, Google shared details on its evolving criteria for blocking advertisers and publishers for ad fraud or misinformation. Google also rolled out a new consumer-facing tool that offers ...
Google’s publisher ad server is everywhere, but some publishers say it’s because there’s barely a choice. Google’s publisher ad server is everywhere, but some publishers say it’s because there’s ...
Google announced that store sales reporting and bidding are now available across Performance Max Campaigns within Google Ads. This means advertisers can "measure total sales wherever customers prefer ...
Multiple different criminal rings around the world are orchestrating surgical phishing scams that target ad industry media buyers. Specifically, fraudsters are duping ad buyers who log into Google Ads ...
Google returns to federal court on Monday over allegations the tech giant has manipulated the online advertising market, with the Department of Justice pushing to break up parts of the company’s ...
This year, BMO, a Canadian bank, was looking for Canadian adults to apply for a credit card. So the bank’s advertising agency ran a YouTube campaign using an ad-targeting system from Google that ...
We’re all now used to the way online ads work: You have a quick look for a new watch one day, and then ads for watch deals follow you around the internet for weeks. It feels like an obfuscated, ...
By Jody Godoy ALEXANDRIA, Virginia (Reuters) -The U.S. judge considering whether to order a breakup of Google's advertising ...
A federal judge ruled on Thursday Google violated antitrust laws to hold a monopoly over online advertising technology, a major loss for the company in its latest antitrust case as Google may soon be ...
WASHINGTON (Reuters) -A final plea by Alphabet's Google to avoid a breakup of its advertising technology business in a U.S. court has been moved to November 21, the court said. Closing arguments for ...