The 'Sesame Street' muppet stars in the new campaign, which brings back the tagline that was ubiquitous through the 80s, 90s and 2000s, and a new version of Oscar's 'I Love Trash' song.

While one ad is a spoof on the U.S. Immigration and Customs Enforcement (ICE) recruitment efforts with millions of dollars behind it, another includes the story of a U.S. veteran who was detained by federal agents for three days in the summer.

Silverback Digital Marketing has announced an update to its online advertising framework, outlining a set of refinements designed to help organisations interpret digital campaign data with greater consistency.