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We spoke to the brands behind Gen Z’s highly aestheticized (and widely parodied) personal brand. By Becky Hughes The 15-year-old YouTuber Emma Marie’s video “The ultimate VSCO sleepover,” posted in ...
It’s the dead zone of Hot Girl Summer, but another label has dominated the feeds, confusing older millennials and Gen Xers who never thought they’d have to see scrunchies and puka shell necklaces ...
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Becoming a VSCO girl from Wish!
Sarah Grace tries to become a VSCO girl using products from Wish! Watch her unbox a hydro flask, stickers, and scrunchies to create the perfect VSCO look. Carney warns of the end of American hegemony: ...
VSCO girl is a Gen Z clothing, accessories and lifestyle trend. Experts say it's representative of a larger shift in teen culture to strong brand associations. Brands like Vans, Pura Vida, Fjallraven, ...
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