Dr. Milan Kumar, CIO of ZF Commercial Vehicles and global tech leader with extensive experience in digital transformation and IT leadership. A 2023 SD Times study found that while most companies are ...

We asked industry experts how they measure the return on investment (ROI) of their personal branding efforts. Here are the ...

16 Metrics and Indicators for Measuring Company Culture from Experts Company culture shapes every aspect of business performance, yet many leaders struggle to measure it effectively. We asked industry ...

Economic growth refers to the increase in goods and services production over set periods, often measured by GDP or GNP, ...

Jack Perkins is the founder at CFO Hub, which provides on-demand CFO, controller, accounting, and HR services. Below he shares the metrics that determine business survival and growth. Most CEOs track ...

Christine Pilkington is the CEO and founder of Crisp, a fractional CMO and contract marketing services firm based in Vancouver, Canada. Using data to track progress is an essential aspect of marketing ...

It’s the age-old question. An issue marketing has been grappling with for decades; how can you comprehensively prove your value to the wider business and, more pertinently, celebrate marketing’s ...

Are you measuring the wrong metrics? Most law firms track marketing performance by looking at website traffic, social media engagement, and email open rates. But here’s the problem: while these ...

McKinsey & Company’s second CMO Growth Research Survey, presented earlier this month in partnership with the Association of National Advertisers at the Cannes Lions International Festival of ...

CISOs are finding new measures to quantify the business value of cybersecurity investments that can show how a security team’s work supports a company’s top and bottom lines. Longtime security chief ...