Within marketing, there are a whole variety of roads you can take, specialties you can pursue, and careers you can choose. Once you graduate with a degree in marketing, the business world is your ...

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...

A marketing degree trains students in consumer behavior, market research, and competitive analysis. Many graduates pursue careers as market research analysts, a highly in-demand career path. But what ...

If you are anything like me, you started your college career as a marketing major with a mix of fear and excitement for the future. It is your first real slice of freedom, but without all the ...

A marketing strategy helps to develop efficient ways to reach customers and encourage their future loyalty to a business, product or service. The marketing plan focuses on the best opportunities for ...

It’s often assumed marketing and advertising are the same despite being in different colleges. Though related, the two majors are distinct in their specialties. Professor Mark Wolters, instructor for ...

Why major in Food and Agribusiness Marketing? Agriculture and food industries contribute more than 22 million part-time and full-time jobs and approximately $1.53 trillion to the U.S. economy. Food ...

Brandon Galarita is a freelance writer and K-12 educator in Honolulu, Hawaii. He is passionate about technology in education, college and career readiness and school improvement through data-driven ...

Digital marketing is a type of marketing that has existed for years. It’s very popular because it can be done from anywhere and gives immediate feedback through data. There are many types of digital ...