If you consider social media as a serious marketing channel, it’s important that you measure your efforts and see what’s working. It’s useful to think of it as a paid channel where you pay with your ...

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Your law firm has invested in a great marketing video campaign, but how do you know if it’s having any effect? Who’s watching the videos? Are they driving interest or bringing in new clients? Should ...

Metrics are an important part of any ad campaign, especially one that takes place online, where unique impressions are logged and counted. How can you be sure you're getting the most for your Internet ...

Marketing campaigns may have different goals, such as raising brand awareness, boosting sales or increasing event attendance. But all campaigns require a company’s resources, whether that’s money from ...

During my time working in the corporate world, I did everything I possibly could to be a productive, efficient leader. I focused on developing high-performing teams, and I was diligent about ensuring ...

Feeling good about your customer service doesn't mean you're actually doing a good job of keeping customers happy. If you don't have a way to measure your effectiveness, you could miss some key tasks ...

Even as the economy sputters, marketers continue to spend on video advertising. With analyst and research firms like eMarketer and Forrester projecting tremendous growth in online video advertising, ...

Given the current financial climate, cybersecurity budgets may be under review, along with all other expenditures, and, in some cases, on the chopping block. One of the best ways for security leaders ...

I find myself answering a lot of the same questions from new clients about ways to measure SEO. My answers generally fall into one of two categories: This article will tackle the first category and ...

The cost of employee training and upskilling is a significant line item in almost every company’s budget. Businesses in the U.S. spent more than $70 billion in 2016 on employee training initiatives ...