As CPG brands push deeper into in-store media, one problem remains: proving the ads actually drive sales. At CES this week, Albertsons Media Collective unveiled a new in-store incrementality ...
The grocery company is expanding a pilot that uses tracking devices on carts and in baskets to see how long customers dwell in front of in-store ads.
BOISE, Idaho--(BUSINESS WIRE)--Albertsons Media Collective™, the retail media arm for Albertsons® Companies, Inc. (NYSE:ACI), today announced in-store incrementality measurement that delivers true ...
Citing recent statistics, Albertsons says a typical grocery shopping trip takes the average shopper about 46 minutes. With the help of artificial intelligence, the retailer says it can reduce those ...
After more than a decade without renovations, Albertsons stores in Midland have undergone some major changes in recent months. Advertisement Article continues below this ad Wayne Denningham, division ...